We’re Not Just Another Software Vendor

For over four decades, Magenta has provided Australian and New Zealand retailers with practical, stable and responsive software solutions. We're not a startup chasing VC funding or a faceless conglomerate — we're a small, committed team that believes in long-term relationships and software that quietly does its job.

Our business is built on mutual trust with our clients — many of whom have been with us for decades. We know their stores, their systems, and their people. And when something breaks or needs tweaking, they know we'll be there to sort it out.

While the retail landscape is changing, we’re focused on serving our current clients and welcoming a few new ones — those who value reliability, control, and personal support.

What We Stand For

• Reliability – Our software doesn’t phone home or force you into constant updates. It just works.
• Responsiveness – Support is personal, fast, and often comes from someone who helped build the system.
• Focus – We don’t try to be everything to everyone. We focus on the operational side of retail — and do it well.
• Flexibility – Need something slightly different? We offer realistic, paid customisation — not just canned features.
• Respect – For your time, your data, your knowledge, and your business.

Payments, Your Way

Magenta integrates seamlessly with all major payments providers — Linkly, Quest, Windcave, Tyro and more. We don’t bundle or resell payments. Instead, we stay neutral, ensuring your POS connects reliably while you retain the freedom to select your preferred payments partner and commercial terms.

This approach means no lock-in, no hidden agendas, and no added support burden on your team. Our focus stays firmly where it belongs — delivering robust retail systems — while your payments experts handle the rest.

Our Team

We're a compact team of developers, support staff, and product specialists — many of whom have been with Magenta for more than 10 years. We believe in stable relationships, domain knowledge, and continuity of service. When you call us, you’re not explaining your business to someone new every time.

Want to know if Magenta is a fit for your retail business?
Get in touch — we’re happy to talk, no pressure.